A new year with a food truck is an idea that seems to be a real challenge. Some people will even consider it madness, but in reality, it turns out that there is no better time to start a mobile food business. Of course, it will always be a risky decision, but there are at least a few arguments for why taking this risk is worthwhile. In this article, you'll find out why you should start a food truck in the first month of the new year.
Low market entry threshold
It would seem that opening a food trailer only pays off during the summer season, when there is the greatest interest in street food and when most of us spend a lot of time outdoors. However, from an entrepreneur's point of view, the spring and summer season is a time that is full of competition and also associated with greater financial outlay. Setting up a mobile catering business at the beginning of the year does not require such a large investment. These are definitely lower operating costs. In addition, it is easier to establish yourself in the winter period, as you do not have to compete for a good spot with other food truck owners.
Flexibility in operation
The truth is that even in winter, entrepreneurs have a lot of flexibility! By setting up a business as early as January, they can adapt their services to different locations, which gives them an advantage over stationary restaurants. One day they can be selling food in the city centre and the next they can be distributing delicious meals at winter outdoor events. This also makes it easier to prepare for the busy holiday season, especially in terms of the technical aspects of the trailer.
Return on investment in one season
Thanks to lower initial costs and the possibility to generate revenue in different locations, a food truck often brings a faster return on investment than, for example, a traditional restaurant. If the entrepreneur follows market trends and follows the needs of local customers, they can be quite successful already in the first half of the year. Then, they will make even more profit during the summer. They can gain a good position in the market, surpassing even those who have been doing mobile catering for years. Cooperation with local events will be an additional source of income and an opportunity to promote his business.
A mobile catering business is a simple and extremely profitable solution, and a great way to realise your dream of owning your own business. It is worth considering opening a food truck as early as the beginning of the new year, when there is the lowest threshold for entry into the market. It's a great chance for success and at the same time an opportunity to prepare comprehensively for the summer season, when interest in food trucks naturally increases.
