Winter is the time when most food trucks close their business or slow down their turnover. However, there are ways to survive the winter period and keep your food trailer profitable!
Develop a winter strategy
In order to properly prepare for running a food truck in winter, it is worth conducting an analysis. Think about what makes you different? Thanks to the uniqueness of your ideas, you can attract a crowd of customers. There are many alternatives to make it quite profitable to run a food trailer even in the weakest season.
Get your food truck ready for winter
When running a food truck in winter, you must be prepared for the lowest possible temperatures. For this purpose, make a technical inspection of your trailer and take care of winter tires. An excellent solution is also to install heating inside the trailer - this will increase the comfort of your employees, which will directly translate into the quality of the food served.
Catering offer
To actively survive the winter season, you can think more about expanding your services. Better profits in a bad season will ensure you create a unique catering offer. Perhaps it is you who will create unique dishes for company Christmas Eve, galas, lunches for employees or New Year's Eve.
Cooperation and permanent location of the trailer
A good idea for the winter is to establish cooperation with a company, thanks to which more people will learn about your catering business. Rent a permanent place and serve lunches at office centers. A good location should provide you with a constant turnover as well as regular customers. Remember to inform about your current location via social media, which must also be active at all times.
Winter is the most difficult season for food trucks due to the smaller number of potential customers on the streets. Therefore, during this time, you must encourage visits through social media, an attractive place to stay or a catering offer.
