Food trucks, thanks to their growing popularity, are no longer associated with quick, poor-quality snacks. More and more often we can meet vehicles offering vegetarian, gluten-free or lactose-free dishes. However, is it possible to prepare healthy dishes in a mobile restaurant?
Let's break with the myth!
Many people still associate food trucks only with neglected trailers in which we can order a hamburger, fries and hot dogs. Fortunately, in restaurants of this type that are now being opened, aesthetics, cleanliness and high quality are the most important factors. Thanks to more and more possibilities, proper storage of fresh products, as well as proper preparation of them, is no longer a problem.
Why it pays off?
Food truck is primarily a business that we have to earn profits. And while it might seem that more customers will be attracted to cheap food, the reality may surprise us. Even if consumers initially choose a cheaper alternative, due to the quality of these dishes, they are unlikely to return there. On the other hand, healthy meals with the right composition and natural taste will defend themselves, and thus - a full and satisfied customer will more willingly come back to us and recommend our restaurant to friends.
Listen to your customers
The growing awareness of customers makes them more and more willing to reach for healthy alternatives to their favorite dishes, even if it is associated with a higher price. Meat dishes are still the most popular - burgers, hot dogs or steaks, but on the streets you can also find vehicles specializing in vegetarian and vegan dishes. The idea of slow food has also appeared in catering trailers, where dishes are prepared using fresh, often regional products. There is also a growing interest in the cuisines of other countries: Mexican, Japanese or even Tibetan.
The trends in the food truck industry are interesting. Along with the changing tastes and growing awareness of customers, the menu in food trucks should also change.
