One must prepare properly for the season! The activity of food trucks is limited mainly to the Spring-Summer season. Thus, it is important to properly use this time. What you can’t forget about?
Refresh your menu!
Food truck has limited space, so the best decision is to focus on one type of served cuisine. Most people are already aware that if a lunch premise specialises in everything, then in reality it is master of none. It is worth to familiarise with the WARK offer – our trailers have greatly arranged utility space, which makes them exceptionally functional. It is important to make the menu original and stand out from other premises. The increasing popularity of eating outdoors makes the competition a big issue. It is good to make your menu correspond to current nutrition trends – the current healthy nutrition fashion translates into people less likely ordering fat, high-calorific dishes.
Appearance does matter
Quite often people are attracted by food truck’s external appearance. After all, no one wants to eat dishes prepared in old and poorly kept vehicle. Before the season starts, you should clean your trailer from both inside and outside. You should also buy few accessories and arrange the working space visible for the customers in an interesting manner. It is also important to place the menu in visible place and write it in a legible way.
How to use the season to the fullest?
The food truck season is not long, but is exceptionally intense. Before it starts, it is worth to scout out and select the most interesting rallies and events, where you can appear with your mobile business. Outside of weekend outdoors eating festivals, it is worth to choose one parking spot for business during weeks. The spot must be chosen in such a way that the vehicle will be visible to as many passers-by as possible. It is worth to pay attention to proper advertisement – few well-thought posts and pretty pictures in social media can work miracles.
Each of mentioned factors plays a significant role. You should also remember to learn from your own mistakes and avoid repeating failures from the previous season.
