Fashion in the cuisine world is especially dynamic. For that reason, you can easily get the impression that keeping up with constantly shifting trends is an impossible task. Internet and social media in particular will help in solving this problem. These media clearly highlight preferences among street food enthusiasts.
Currently, expectations of customers towards offered products are not related only to low price or high quality. The sociological aspect whether a given product fits the lifestyle and complies with values of defined subcultures is also important. This is why brand and logo have such a great significance.
It is worth to take a closer look at the biggest tendencies in the catering fashion. One of them is most certainly related to live trends concerning a healthy lifestyle. More and more people consciously choose their diet and seeks easily digestible and nutritious dishes. A significant benefit is the availability of dishes based on so-called superfoods. This term covers particularly nutritious food occasionally found in fancy or sometimes rediscovered traditional and local vegetables, fruits, herbs, nuts, and grains. Goji and Acaï berries, quinoa, chia seeds, and coconut water, as well as brussels sprouts, kale, turnip, and linseed are examples of superfoods.
Vegan and vegetarian dishes are another idea that will certainly be appreciated by customers. Aside from classic dishes of that type, people also look for meat-free versions of fast-food dishes. This covers, for example, vegetarian and slow food hot-dogs, burgers, and Asian cuisine dishes – especially Indian, Chinese, and Thai cuisines.
Another trend is related to the aspect of unpredictability and surprise. On one hand, customers are interested in uncommon and exotic dishes from cultures far away. On the other hand, surprising accents in classic dishes are also good idea. Restaurants offering, for example, Pad Thai, Japanese Ramen and Onigiri, or Vietnamese Phở become trendy. Dishes known for a long time, but presented in a creative and surprising variant are also popular – this means, for example, pizza with pickled vegetables, savoury waffles with vegetables and meat, and astonishing ice cream flavours (basil, cucumber, cheese, with pepper, etc.).
Taking into account good quality, natural drinks, preferably prepared on the spot from juices, as well as coffee or tea, is also a good idea. Instead of classic cup of Joe, customers more often order prolonged espresso or ristretto and they also want to know what type of beans a restaurant can offer.
A great solution, which not only allows to adjust menu to customers’ needs, but also greatly improves brand’s image, is to regularly introduce new dishes based on propositions of interested people submitted e.g. through a social media profile. This is the most often used and repeatedly proven method that will allow you to establish a particular relation between guests and restaurant staff.
