Presence in the mass media is an important element of communication with our consumers. A positive reputation in the recently most popular medium, i.e. the Internet, can significantly affect the recognition of the food truck and gain it many new customers.
Presence in social networking sites
The easiest way to build a positive image on the Internet is to be present in social media. Thanks to such profiles, interested persons can write to us, read the menu, and check information about promotions and current events. It is also worth showing employees there from time to time to show them from a more private side, thanks to which we will build a bond with the client. It is important that our activity is regular, because only in this way we will reach a wide group of recipients.
Online reviews
Customers are also involved in building a reputation on the Internet. Trust will be created by positive opinions of people who have already used our services. These can be comments on posts on social networks, awarded stars, as well as written ratings on dedicated pages. Also, let's not be afraid of criticism. If someone gives us a negative rating, we cannot react aggressively or delete it. The only solution is to express a cultural attitude to it and try to explain the situation with the dissatisfied client.
Cooperation with influencers
Establishing cooperation with influencers, i.e. people popular on the Internet, can also gain us many clients. The cost of this type of action is usually small in relation to the profits we can achieve thanks to it. Before choosing a person for cooperation, however, you need to consider who is recently most popular and who belongs to the group of its recipients.
A positive online reputation affects the number of customers in the real world. Our creativity is very important here, because it is a tool thanks to which our brand will be remembered among thousands of others.
