Since food trucks dominated the foodservice industry, budding entrepreneurs have been competing to come up with better and more novel concepts for a mobile restaurant or coffeehouse. They test form and substance alike.
The concept of mobility
It is a somewhat different business from selling coffee in a physical building. For starters, you don't have to worry about renting or buying a venue. Another difference is that the customer does not have to reach you, but you have to reach the customer. Food truck festivals are increasingly prevalent as they allow customers to sample a variety of cuisines while remaining close to one another. The coffee business, on the other hand, has so far avoided oversaturation. I mean, who doesn't love coffee? This is why you should use your mobile coffee van to hit busy locations. From the standpoint of a young, aspiring entrepreneur, there is another clear advantage: starting a mobile coffee van business requires far less capital than opening a permanent location. The biggest investment is usually a one-off purchase of a trailer with all the necessary brewing equipment. If you spend carefully, you can stay below €15K.
What to serve?
People can be classified into those who drink coffee every day and those who drink it occasionally (or not at all). Consider both of these groups while designing a menu for your mobile coffee van. The list of drinks should feature timeless classics as well as something that could win over your more adamant customers. Decide if you could even serve tea or hot chocolate. In the season, though, you should go with more extravagant and tasty drinks; let your customers relax on a bench, sipping cappuccino with whipped cream. Imagine how cool it would be to park the van by a beach and serve ice cold drinks to relaxed beachgoers.
Creativity in the foodservice industry
A mobile coffee van, as you already know, can be a gold mine if you plan carefully. In general, people experience more by seeing, so focus on the visual appeal. In this respect, the inventiveness of young entrepreneurs knows no bounds! Coffee trailers powered by bicycles and scooters, regular food trucks with a window out for customer service, even tea shops in the shape of cherry fruit have already found their way into many cities.
The distinction and uniqueness of your vehicle set your business apart from competitors, encouraging consumers to try your beverages. With time, your coffee van will gain recognition and popularity, and you will have a great opportunity to create your brand.
